Because your shoe's arn't meant to be boring. Boosted Stripes are a special adhesive material that allow you to customize shoes in under 10 minutes. They can be taken off at any time without damaging the shoe and they do not crack like paint.
Your shoes are supposed to show off your style and impress other while doing so. Boosted Stripes allow you to transform your new kicks into your true grails. Have shoes that are scuffed or no longer "cool"? Apply Boosted Stripes and have them turning heads again.